Are micro-influencers the influencers of the future?

The majority of campaign power comes not from mega influencers with huge audiences, but actually the influencers with a smaller following, higher engagement, and developed relationships with their audience. In all reality, micro-influencers are the influencers of the future.

Should brands use Mega-influencers for influencer marketing?

Only major brands should approach mega-influencers for influencer marketing, however. Their services will be costly, up to $1 million per post, and they will most likely be extremely fussy about with whom they choose to partner. In virtually every case, mega-influencers will have agents working on their behalf to make any marketing deals.

What is an influencer?

the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.

How do you find influencers?

Some of the most common methods are by follower numbers, by types of content, and by the level of influence. You can also group influencers by the niche in which they operate. This means that influencers who may appear in a low category by one measure may seem more influential when looked at in another way.